VitaVue : cardiac health monitoring platform

Defining strategic direction, market opportunities, as well as form factors for a startup with a new continuous optical heart-rate monitoring technology. 

DESIGN RESEARCH   +   ANALYSIS   +   STRATEGY   +    IDEATION   +   PROTOTYPING   +   STORYTELLING

PHASE 1    Research / Market Exploration

Conducted research on existing technologies and products for heart rate monitoring, as well as research into analogous industries to understand the facilitators and barriers to adoption.  

PHASE 2    Concept Formation / Early Prototyping

Explored concepts to account for optimal sensor reading/positioning. 

PHASE 3    Further Research, Concept Refinement & Storytelling

Narrowed target user group focus to the outpatient rehab space. Arrived at tangible product concept that reflected deep understanding of the problem space and demonstrated consistent logic.  

TEAM MEMBERS:         Isabel Dec         Sonia Lala         Renjie Li       Andi Zhou